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 Jockeying for new investment is fiercely competitive. To win, marketers must convey compelling information that resonates with targeted businesses and nurture prospective investors every step of the way. Prager helps communities pursue the right audience — those most desirous of their attributes, accepting of their limitations, and prepared to impart desirable benefits (jobs, tax revenue, economic diversification or a combination).
But information alone will not suffice. The marketing process must be systematic, sophisticated and adaptable to shifting opportunities. Prager delivers integrated marketing strategies that maximize community resources and differentiate it from the competition. Its efforts encourage clients to look beyond the obvious and to expect measurable results.
Along the way, Prager identifies attributes worth promoting, essential partners and their roles, collaborative tactics and appropriate medium, opportunities to pursue, and avenues for lead generation. When needed, Prager also develops brochure and web copy. Upon delivery of its targeted marketing guidance, Prager trains those charged with implementation to ensure a seamless transition from plan to action.
• Thailand Board of Investment
• World Bank
• Jacksonville (IL) Regional Economic Development Corporation
• Lake County (IL) Partners
• Interlocken Advanced Technology Environment, Colorado
• Oklahoma Gas and Electric
• Montgomery (IL) Economic Development Corporation
• Metro Tulsa (OK) Chamber of Commerce and Career Partners
• Macomb (IL) Area Economic Development Corporation
• Vision-e, Indiana
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