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Property Advancement
Prager's work often commences with a thorough property examination in light of competition and the operating environment. Market and investment trends, and the needs of today's discerning site seeker, are rolled into this analysis. Properties can then be advanced based on market demands, not simply developer or owner expectations. Once capability and demand are reconciled, Prager ascertains highest and best use, appropriate target markets and preferred promotional strategies. This is followed by identification of incentives and other programs to further entice investment and differentiate the property from its competition. Property Advancement Clients |
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Powerful market forces — economic shifts, construction trends, changing demographics, transportation improvements and taxation — can either bolster property development and occupancy or conspire against it. To succeed, developers, owners and marketers must position their properties as one critical resource within this complex environment. Prager applies site selection wisdom to leverage property and community assets and compensate for deficiencies, all geared toward maximizing Return on Investment.